Considers and employs research and feasibility analysis analyze competitive intelligence and direct marketing executions to extend brand equity and achieve long-term Brand and financial objectives. Identify critical high pay off strategies or approaches by assessing the needs, opportunities, and risks associated with new product lines.Gather relevant information and analyze market data (syndicated data, competitive intelligence, and consumer research) to identify emerging trends, consumer needs and/or behaviors that provide insights leading to product, concept and packaging innovation.Strategically influence cross-functional partners, B&J Leadership, Unilever Leadership, and the B&J Board of Directors to gain alignment and energy for new product concepts and platforms.Support the US Marketing team needs for customer and internal sell-in, marketing and media briefing, and post-launch support for all innovation platforms.Lead the innovation process building a successful model for product development of new platforms and/or categories for existing and emerging sales channels.Develop innovation plans that supports the company’s strategic growth goals, delivers sustainable incremental business, elevates the brand’s experience and brings the brand values to the forefront. Lead, develop and implement both the long term and short-term innovation for packaged ice-cream business.Additionally, you will manage product innovation rollouts across our developing and new markets. You will work closely with your innovation team and a cross-functional team to create product strategies, new product concepts for research and start-to-finish innovation across the 6P’s. The primary role of the Head of Innovation US and Asia, New Markets is to support and evolve the Ben & Jerry’s packaged product portfolio. Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions Economic mission: We operate our Company for sustainable, Profitable financial growth This translates into a high-paced growth environment married without uncompromising grassroots and activist spirit. We are expanding rapidly in Europe and in new markets in Asia and Latin America. That Is How We Remain a True Purpose-led Organization With a Connected 3-part Mission That Are Reflected In Our KPI’sīen & Jerry’s has an inspiring ambition. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |